The Wisconsin Medical Society (Society) and the Wisconsin Nurses Association (WNA) have partnered to produce a public service announcement (PSA) campaign, “Stay healthy, Wisconsin,” with the primary goal of getting Wisconsinites who have delayed care to see their health care team. The Society and WNA produced digital, print and—with the help of WMSN FOX 47 News, Madison—video announcements.

With the onset of the COVID-19 pandemic, Wisconsin clinics and hospitals saw a dramatic decrease in patient visits, which consequently, created an increase in patients missing routine wellness visits, preventive screenings and visits to monitor chronic conditions.